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Over the years, Mothers® has developed a very loyal customer base — what we like to call our extended family — which has allowed us to remain an industry leader despite an ever changing, strongly competitive market. We have learned that our customers are committed to their cars, and will only settle for the very best in car care products.
We also recognize, that many of our loyal customers have put countless hours into the automotive circuit in order to gain visibility and recognition, not just for their own cars, but to share the Mothers® heritage with others in the hobby.
In the best interest of both Mothers® and the sponsored party, Mothers® has created a formalized sponsorship program that ensures product contracts, accompanying exposure and publicity actions are being carried out as agreed upon. Starting in the 2020 calendar year, we are asking all currently sponsored parties to reapply for sponsorship on an annual basis, allowing Mothers® to reevaluate each sponsorship, and continue support to those who gain notoriety and publicity in a positive light.
Your proposal needs to include information regarding various aspects of publicity such as: participation in shows and events, print and online appearances, awards and recognition received, and other media exposure.
Sponsorships will be broken down into different categories pertaining to the field you best represent.