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Motorsport Product
Sponsorship

Dear Enthusiast,
 
Thank you for your interest in Mothers® Polishes•Waxes•Cleaners. We’ve updated our Motorsport Product Sponsorship Program, so please review all applicable materials, even if you’ve been accepted in the past.
 
We encourage every eligible team to participate in our sponsorship program, and we look forward to assisting those who show enthusiasm and active participation. We are excited to hear about your team’s past activities and your future plans. Those accepted into our product sponsorship program are expected to submit updates as the year progresses and at year-end. Participants who show proof of activity and gain notoriety and engagement will be most likely to be renewed for the following year. In exchange, Mothers® Polish will award you with the quality products required to help keep your high-profile vehicles looking their best throughout the year.
 
On the next page is a list of responsibilities of sponsorship required of those who are selected. If you feel you will not be able fulfill these obligations, please do not apply.

We request that ONLY ONE representative from the team apply. If you fail to meet the terms specified in the agreement, your proposal will be denied.
 
Your proposal should include all of the items from the following checklist:

  1. Product Sponsorship Contact Information Form
    (printed duplicate of completed online form to follow)
  2. Proposal in a binder or folder, in any format you wish, but it should include:
    • Cover letter with a description of your team’s achievements and goals
    • Supporting documentation, including a list of special features on each of the vehicles
    • Supporting print photography (mounted or printed on 8.5" x 11" paper)
    • Brief list of events attended during the past year
    • Brief list of events for the coming year
    • Brief list of media coverage
    • Other information that may assist in our decision to provide a product sponsorship
  3. Submit your team’s proposal and supporting materials listed above to:
    Mothers® Polish Sponsorship Department 5456 Industrial Drive Huntington Beach, CA 92649-1519

Responsibilities /
Motorsport Sponsorship

Mothers® Polish encourages sponsored parties to embrace positive ideals and images, in addition to performing the following responsibilities of sponsorship:
 
Positive Representation of Mothers®

  • All sponsored parties should represent Mothers® in a positive manner, and act professionally and with consideration of others at all times.

Use of Mothers® Products

  • Products should not be sold, traded or used for any type of commerce.
  • All supplied products are intended for use by sponsored party.
  • Whenever possible, use only products provided by Mothers®.

Product Endorsement & Promotion

  • If applicable, the Mothers® name or logo shall be presented in print materials and on any related website (with a link to mothers.com) where sponsoring companies are listed.
  • When feasible, catalogs or other promotional materials supplied by Mothers® shall be distributed or made available to enthusiasts at venues where the vehicle(s) is/are on display.
  • No other car care product company endorsement shall be made during the sponsorship period.

Mothers® Decal Requirements

  • All cars must apply at least one (1) Mothers® decal on each vehicle which must be properly displayed.
  • Display of the Mothers® logo must be visible on any applicable transport vehicle in at least two prominent positions visible from either side. The size of the decal will be at the discretion of each individual pertaining to the size of the transport vehicle(s), equipment trailer(s), etc.

Once accepted for sponsorship, Mothers® Polish decals will be available to order online. If you prefer, you can request login credentials to Mothers® Digital Asset Site with all EPS vector, Adobe Illustrator, Photoshop & JPG image files needed to create your own graphics to accommodate a certain color scheme or livery. NOTE – ALL self-generated logo usage MUST be approved by Mothers® prior to use.
 
Activity Updates

  • Periodic updates (i.e. quarterly) are recommended throughout the sponsorship term to aid Mothers® in their decision making process for future terms.
  • A summary of promotional activities should be accompanied by supporting photography or print materials in an update packet at the year end; this packet will be the basis for renewing your sponsorship for another term.

Permission to Use Images of Sponsored Parties

  • As a sponsored party, you give permission to Mothers® to the use of any image of the sponsored person and/or vehicle.

Exceptions & Termination

  • Mothers® reserves the right to terminate the sponsorship agreement at any time.
  • Exceptions from the above must be requested in writing and are subject to approval.
If you do not agree, please close this window.

Application

Sponsorship Categories

INDIVIDUAL
CLUB
MOTORSPORT
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